Email Marketing

Be smarter in the way you communicate...

By far the most effective way to reach your target audience is through email marketing. With the help of email tracking indicators, businesses can now be smarter in the way they understand what they customers or prospects want to read and engage with.

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There's a reason your inbox always seems jam-packed: email marketing works. But companies can get smarter about ensuring every message counts.

Though email marketing methods have slowly declined over the last five years, they are still the most effective measure of reaching your target audience. We strongly believe that email marketing campaigns can be aligned with other forms of marketing strategies to support each other. Email marketing is a cost effective method in reaching more people, being more targeted, measuring your success more accurately and ultimately increasing your conversions.

We do throw caution o the wind… Please ensure every email you send counts. We understand how important each subscriber is in your database, and we know what type of messaging you need for your audience to open, read and engage with your email.

We will help articulate content and create email design with a focus on why your clients or prospects will want to read your email and engage with your key messages.

How we can help your business moving forward...

There are a range of options we can offer you in the email marketing sphere. Here are some of the services we provide to help your business grow through email marketing:

For more information on how we can help your business in email marketing, contact us on 0404 393 109 or send us an enquiry.

Sidenote... Email vs Social Media

Email remains a significantly more effective way to acquire customers than any other medium, including social media—nearly 40 times that of Facebook and Twitter combined. That's because a large percentage of people still use email daily, and the rate at which emails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher(2). Though these stats are more focussed on US consumer behaviour, we believe that Australians are strongly correlated in terms of buyer behaviour and digital marketing strategies, but to a smaller audience.

(1) Mobile Opens Hit 44% and Takes a Dive - Read article
(2) Why marketers should keep sending you emails - Read article