Case Studies


How we've helped businesses grow...

We pride ourselves on developing ongoing relationships with our existing clients. By truly understanding your business and your objective, we will pinpoint the right strategies help you grow your business. We have great working relationships with all of our clients.

Having worked with businesses of all shapes and sizes, and across various industry segments, we have found many businesses are yet to explore new or existing digital channels that will drive sales. And this is why Piccolo Digital exists.

Case Studies image

Select a case study that best relates to your business needs:

  • Increased email readership engagement: Open Rate by 4% and Click Through Rate by 1% | Read more
  • Sales conversion of property listings increased by over 400% with online presence | Read more
  • Increasing the prospect bucket by 4,000% using online marketing workflows | Read more
  • Implemented an automated workflow “nurturing campaign” to improve customer retention | Read more
  • Implementing workflow automation for events to help reduce unnecessary costs and resources | Read more
  • Launched various social media channels with continued growth of 5% month-on-month | Read more

Increased email readership engagement: Open Rate by 3.5% & Click Through Rate by 1.8%

Background:

An online subscription membership business sent weekly news and industry related email newsletters to its customer base and prospect base on a regular basis. These contacts were broke up between B2B and B2C segment. The membership database comprises more than 300,000 clients and prospects.

Problem:

There was a decline in the email engagement trending month-to-month. Both open rates and click through rates were dropping. As industry leaders this needed further investigation in efforts to regain its industry leading edge in content.

Solution:

Three key methods were identified which could be leveraged from the existing database that the business had on its existing subscribers. This would help reduce costs and keep objectives internally.

Methodology:

The first, integrating A/B testing to a small batch group using various measures such as subject line, image placement, call to actions, font size, headlines and time of send. The email with the best open rate and click through rate combination was then rolled out to the remaining database (i.e. 20% A/B test for 80% remaining send). The two latter methods introduced ‘dynamic content blocks’ and an API feed which was pulled from the current subscriber’s data. The content within the newsletter allowed for more personalisation based on targeted attributes of the reader.

Result:

Email engagement greatly improved, with the average open rate increasing approx. 3.5% and CTR 1.8%. The subscription newsletter is now performing well above industry benchmark averages and engagement levels are at their highest.


Property sales increased by more than 300% by developing an online presence

Background:

The client owned residential community estates as well as provided on-site property management. As part of their agreement to existing residents, the business offered a resale service package if a resident chose to list their house for sale.

Problem:

The client had very little exposure to any online channels, only print media. The client’s key demographic was becoming more knowledgeable online and with easier access to attaining information online. The client needed to make adjustments to the way they advertised property listed for sale, as they were losing more than 50% of their target audience through print only.

Solution:

There was a clear need to create an online presence to advertise the properties that were for sale. In addition, the client’s existing website content and images were out of date, as well as the template and design. We decided to build a new website for the property estate, which would include a new tab for resales.

Methodology:

Once we understood the client’s target audience and end objective, we developed a new website. This included updated copywriting, lifestyle images and professional photographs of the estate, and various data capture forms for visitors to submit their interest or subscribe to future listings. Within the website was a resales tab which provided images, internal features and pricing, as well as a clear call to action.

Result:

Sales increased by more than 300% in the first 12 months of launching the new website. In addition, the client has significantly reduced spend levels on print advertisement by 70%, with the majority of enquiries coming from the website.


Increasing the prospect bucket by 4,000% using online marketing workflows

Background:

A property data company helped publish a co-branded ‘investors guide to buying’ report that was being released to the media by the other company.

Problem:

There was a perfect opportunity to leverage from the report as the company involved in the co-brand was not proactively engaged in collecting customer information. There was huge potential to still capture these leads.

Solution:

With great media coverage being released around the report, I found the best strategy would be to funnel all of the leads into one pool to ensure minimum overflow.

Methodology:

A campaign landing page was developed for the report which included an embedded webform for the visitor to submit their details to download the report. The landing page was linked from our corporate homepage which hosted an ad tile promoting the release of the report. The report was also included in a special email campaign which linked to the landing page.

Result:

The sales team now have over 4,100 leads that are interested in potentially purchasing a property or relocating to a new suburb. This in turn represents 4,100 prospects that businesses could contact to offer their services, such as mortgage brokers, real estate agents, removalists, telecoms, credit retail etc.


Implemented an automated workflow “nurturing campaign” to improve customer retention

Background:

The sales model was a largely acquisition focussed with little attention being given to nurturing current clients from the sign up phase through to their business objectives.

Problem:

The business was acquiring approx 150 new clients each month, but was consequently losing upto 100 existing clients through termination of contract. This clearly showed inconsistencies between acquisition and retention modelling.

Solution:

For businesses that have a large number of clients, it is unmanageable to ‘contact’ each client at least once in a year. However, through email marketing and integrating CRM workflow, nurturing the customer through their product usage lifecycle becomes quite easy to attain.

Methodology:

Creating a retention workflow that increased the company ‘touch points’ with its clients. The most cost-effective method was to implement a trigger automation workflow which would dispatch an email to a customer based on pre-populated rules. In this scenario, the rules were based on the customers start date, where they would receive an email monthly or thereabouts, for the first 12 months.

Result:

The ‘nurturing campaign’ has seen a 5% decrease in terminations month-on-month. This success also resonates in the email stats with +40% open rates and +8% click through rate. The campaign has helped build on customer relationships as well as identify ‘champion users’ which now assist in product testing, usability studies and referrals.


Implementing workflow automation for events to help reduce unnecessary costs and resources

Background:

Each year the business hosts two series’ of seminars across the major regional and capital cities. One round of seminars is a value added service for its existing clients, the second is acquisition focussed at prospects to win back clients and acquire new business.

Problem:

The existing marketing process involved too much manual labour, which required unnecessary resources to manage as well as greater chance for human error in lost RSVPs or cancellations.

Solution:

Identify workflows that would better streamline the registration process and paper trail in efforts to minimise costs associated to resources and seat allocation for incorrect numbers.

Methodology:

Custom landing pages were developed for each seminar series that included supporting event information, video showreel from previous seminars as well as an embedded webform for RSVPs. Triggered automation workflows were linked from the registration webform. Emails and SMS sends were integrated within the trigger setup.

Result:

The new automation process significantly improved efficiencies, removing any manual labour, minimising lost reservations and allowing the event team to focus on other tasks. The email trigger process also increased attendance as ongoing reminders helped reinforce dates and times. This process has now been rolled out across all of major seminars, events and conferences.


Launched various social media channels with continued growth of 5% month-on-month

Background:

As an industry leader, there was a new found focus to explore additional channels in efforts to enhance brand awareness and reach more consumers to promote the latest products.

Problem:

Budget allocation was low, which restricted a lot of avenues for above the line strategies to increase brand awareness.

Solution:

An innovative branding strategy was developed which would see the company enter the social media market. Business pages were still fairly new in Australia which further placed the company ahead of its competitors as the industry leader.

Methodology:

Four social media platforms were put forward, with a focus to concentrate on few platforms and do it well, rather than many platforms and just tread water. The main effort was placed toward the largest networks with the wider audience, which were Facebook and Twitter, video platform YouTube and blogging platform Wordpress. LinkedIn was later introduced as the need for a social B2B presence was important for the business to monitor and share content with.

Result:

The industry leading identity is now echoed across its social media presence. The number of Likes, Followers and Subscribers greatly surpass its competitors with its growth increasing month-on-month across all channels. The business continues to focus only on the core social media channels.


For more information on how we can help you grow your business through online marketing strategies, contact us on 0404 393 109 or send us an enquiry.